A Business fable by Patrick Lencioni

Patrick Lencioni is one of favorite author around team management subject and this article is about his book ‘Getting Naked’. I love his other book on “The Five Dysfunctions of a Team” and specifically his way of writing in terms of business fables. There are very few authors who write in this format like Eliyahu Goldratt.

Getting Naked emphasizes on service provider to be vulnerable – to embrace uncommon levels of humility, selflessness, and transparency for the good of a client. These factors would need one to go through suffering in terms of being naked and opening up to the clients. Suffering is something which most of us avoid as they are awkward and painful situations one has to encounter. I’ve tried to capture the model described in the book here below:

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Clients come to trust and respect service providers who do this and ultimately come to think more highly of them. That’s because there is nothing more attractive and admirable than people who willingly and cheerfully set their egos aside and make the needs of other more important than their own.